![]() Adding captions and subtitles to films allows people to fully comprehend and engage with a movie. Because Facebook videos and Instagram videos are first played on mute, adding captions allows for more content engagement. Adding captions to your videos for social media significantly boosts watch time. Adding captions is especially important for creators in these three areas: That means that adding captions to videos is not only essential for creating accessible content for the hearing-impaired, but for reaching an audience at all. Today, the vast majority of Americans-92%, according to one recent study-watch internet videos with the sound off. Accessibility is only part of the reason. Over the past four decades, captioning and subtitles have spread beyond television programming and cinema and into spaces like retail, travel, healthcare, education, podcasting, and even social media. ![]() Captions appeared on television for the first time in 1972 with the airing of Julia Child's “The French Chef.” Twenty six years later, the FCC required all video programming distributors to provide the deaf and hard-of-hearing with access to closed captioning.
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